Poshan Abhiyan (Nutrition Campaign Program)

Beneficiaries

Women and adolescent girls aged 15-49, pregnant women, lactating mothers.
Children aged 0-6 years.

Short description

The nutrition campaign is being implemented in all the states of the country from the year 2018 under the integrated child development services schemes. Poshan Abhiyan is an ambitious project of Hon'ble Prime Minister of India. Poshan Abhiyan is implemented in all Anganwadi Centers in 553 projects in 36 districts of the State.

Poshan Abhiyaan focuses on improving nutrition outcomes for children aged 0-6 years, pregnant women, and lactating mothers. It is a critical program initiated nationwide since 2018 under the leadership of the Prime Minister. Launched in March 2018, this program aims to reduce malnutrition, anemia, disability, and low birth weight among young children and pregnant women through targeted interventions, knowledge transfer, specialized care, and monitoring.

The primary objective of this program is to utilize various strategies, including the application of scientific knowledge, targeted approaches, and intervention through convergence, to ensure specific nutritional goals are met. This program was officially approved on 11/7/2018, and it is being implemented in all 553 ICDS project across 36 districts in the state.

Poshan Abhiyaan Objectives

Poshan Abhiyaan Objectives
Objectives Targets
Prevent and reduce stunning in children (0-6 years)	By 6 percentage points at a reduction rate of 2 percent per annum over the next three years
Prevent and reduce undernutrition (underweight prevalence) in children (0-6 years)	By 6 percentage points at a reduction rate of 2 percent per annum over the next three years
Reduce the prevalence of anaemia among young children (6-59 months)	By 9 percentage points at a reduction rate of 3 percent per annum over the next three years
Reduce the prevalence of anaemia among women and adolescent girls (15-49 years)	By 9 percentage points at a reduction rate of 3 percent per annum over the next three years
Reduce Low Birth Weight (LBW)	By 6 percentage points at a reduction rate of 3 percent per annum over the next three years

Details

As per the primary objectives, the implementation of the Poshan Abhiyaan is underway in the state of Maharashtra. For achieving these objectives, there is convergence among various government departments. The convergence of various departments includes:

1. Rural Development Department
2. Public Health Department
3. Water Supply and Sanitation Department
4. Urban Development Department
5. Tribal Development Department
6. Maharashtra State Rural Livelihoods Mission (MSRLM)
7. Food and Drug Administration Department
8. Food Nutrition Board
9. National Rural Health Mission, etc.

Under the Poshan Abhiyaan, every woman and child is ensured entry into various essential services under continuous monitoring. Special attention is given to the first 1000 days of a child's life, and multiple programs and schemes are monitored to ensure their effectiveness. This campaign aims to create community awareness through public movements.

Criteria / Procedure to apply

The implementation of the Poshan Abhiyaan began in all districts of the state from the year 2019-20.

Schemes